3 things that working people should know about ‘Sandwich Generation’
It can be seen that when we enter the world of working, time always goes by fast. Just a moment, our age has already entered the number 3 or 4, and when age increase the burdens and responsibilities were also higher. Especially during the middle age from 40 to 50 years, which is considered a very important age in preparing before entering retirement age. However, people at this age also have a special term called ‘Sandwich Generation’, there are some stories that you should not miss when stepping into the Sandwich Generation. Let’s go and see
1. Characteristics of the Sandwich Generation
People who are classified as part of the Sandwich Generation are those who carry many burdens in their lives. Whether it’s work, finances, or family, it’s like a sandwich with 3 layers. People of this age are in the middle layer and are squeezed by the first layer that takes care of parents and also has the bottom layer. Which is taking care of children or spouses. However, although the job position of people at this age is already quite stable or have a relatively large income. But they still have to deal with many pressures and burdens.
2. What the Sandwich Generation has to deal with
The first important thing that people in the Sandwich Generation have to deal with is the burden of family expenses. The first layer is about parents, they need to prepare medical or care costs. If their parents are old or have underlying medical conditions. The second layer is their own expense such as car payments, house payments, credit card bills. And in the last layer is child care, he or she is responsible for the child’s expenses such as tuition fees, special education fees. However, it can be seen that when they have this much responsibility. Another thing that must be dealt with is the matter of physical and mental condition because it is an age that has quite high pressure. If they don’t find a way to relieve stress or not get enough rest it can also cause a deteriorating physical and mental condition and a risk of developing various diseases.
3. Business for Sandwich Generation
Marketing Oops reports that the proportion of people of the Sandwich Generation is as high as 20% of the country’s population. Therefore, this group of people is another consumer group that business owners should not overlook. The type of business that has the opportunity to receive attention from the Sandwich Generation group, such as health-related businesses, such as fitness, healthy food, supplementary products, etc., because people at this age they need to take care of their own health at all times along with taking care of the health of the family as well. In addition, another business that is suitable for this group of people is various types of insurance business such as savings insurance, health insurance or accident insurance, etc., in order to spread the risks that may occur to family members and reduce the burden of expenses if family members get sick
Although the life of the Sandwich Generation is not as simple as many people expected. But it doesn’t mean that people at this age will have to face only difficult matters. Maybe you’ve discovered many great things that you didn’t expect at this age. So, if you are well prepared and plan your lives and your families from today you can be sure that you in the Sandwich Generation will not be in difficult situation for sure!
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