Take a look at airlines’ awesome strategies for surviving COVID 19
– written by farkanyaro (Thai), translated by Victoria (English) and Hideki Usui (Japanese)
In the year 2020, the world faces the pandemic of COVID-19, businesses were forced to shut down due to lack of revenues. If asked which business got affect the most by COVID-19, it would be ‘Aviation Business’ that is unable to fly commercial. Because almost every country has closed its borders also, many airline personnel had to be laid off. When this situation happens, many airlines had to survive the crisis by creating a new business strategy. Which airline strategies are interesting? Let’s check in this article
1.Thai Airways Patongo angel
This year can be considered a great lesson for Thai Airways to face various problems until the Central Bankruptcy Court approved Thai Airways International to enter the rehabilitation process. However, to keep the business moving forward Thai Airways has made various service ideas to replace the missing income. An interesting example of Thai Airways’ survival idea is to sell patongo, which can generate substantial income for Thai Airways. Also, people were waiting in line for more than 2 hours, indicating that Thai Airways has taken advantage of its reputation for delicious food to be useful in times of crisis. Moreover, patongo is a food that is easy to eat so it is easy to attract many customers. Besides selling patongo, recently they also sell bags made of life jackets and rafts!
2. Singapore Airlines transform into a fine dining restaurant
When talking about a 5-star airline, Singapore Airlines must be the top name that pops up in your head. However, during COVID-19, Singapore Airlines was also affected. Therefore, they have to come up with new strategies to sustain and to continue their operations. Singapore Airlines’ survival strategy is to provide a fine dining experience for the customer to have delicious food in the luxurious atmosphere aboard the spacious, Airbus A380. This aircraft is provided with cool entertainment for all levels and the seat size in the economy class is 19 inches wide, so customers can choose which flight class they want to dine in! The strategy has been well received by many Singaporeans who want to try new experiences, especially when they are unable to fly as often as before.
3. A mysterious journey with Air New Zealand
Another cool strategy to survive the COVID-19 period is from Air New Zealand. Who has thought of the campaign called Mystery Breaks. This campaign is for people who want to travel to places without knowing their destination before paying the money. They will know the destination only 2 days before the travel date. This campaign is definitely for adventurous adventurers.
We can say that the COVID-19 situation is a critical test that businesses must overcome. Practicing old strategies needs to adapted to reflect the current situation, and if people in the organization are creative to think of a new idea, the business is likely to survive the COVID-19 and also other crises. Wise & OK, believe that if you have determination and persistence, everything will be ok.
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