Increase your sales simply by using Up Selling and Down Selling techniques
– written by farkanyaro (Thai), translated by Victoria (English) and Hideki Usui (Japanese)
Many of you have probably heard a fast-food shop employee asking when paying money “Are you interested in adding water or adding a large burger?” Of course, sometimes you think that just adding a few more baht and can get more products is a good deal. But did you know that this is part of an ultimate Upselling strategy that can increase your business income like you never imagined before? In addition, when you go shopping and are hesitant to buy a product because the price is quite expensive, an employee suddenly offered you to try and buy the same product from a different brand that is also has a cheaper price!! This is called down selling. The two strategies above can be considered as an important technique used by both small and large businesses. So today we will look at what the strategy is and how to use some of the techniques.
What is Up Selling and Down Selling?
Up Selling is to increase sales by offering additional products or upgrading products that customers buy for more quality. This will cause the customers to pay more from the original price but the customers are willing to pay because they see the value of the product they receive.
Down Selling is to increase sales by offering low-priced products to customers first. If customers hesitate in choosing to purchase products the goal of Down Selling is to sell out existing products. Although the products that are sold are not high prices.
The technique of Up Selling and Down Selling with example
To see the big picture of using up-selling and down selling. I would like you to imagine that you are the owner of a shabu buffet restaurant. How will you increase your sales?
Technique 1 offers customers a choice when they place an order. Suppose the customer is about to order a buffet for 299 baht, you can offer customers to change to 350 baht, they will be able to enjoy special menus such as salmon, beef, seafood and also refill drinks
Technique 2 if the customer still cannot decide whether to buy the product or not, offer products that are inexpensive first. Assuming customers still can’t decide whether to eat the buffet or not you may offer customers that there is a la carte dish as well.
Technique 3 Do not focus on increasing your sales. Most of the time, Up-Selling and Down Selling techniques are used when customers are about to pay. Because at that time the customer is in a mood called “Buying Mood”. Website sales100million said that when a customer is in the mood to buy, they tend to use emotions first. So, there is nothing wrong with using techniques, especially the Up-Selling technique, during this period! However, you need to know that what you offer to the customers will be what makes them feel worthwhile and confident that the product is of good quality.
Up-Selling and Down Selling is a very popular technique for selling things. If you observe it, you often hear alternative offerings in your daily lives. Even street food uses these techniques!
For example, if you order a single dish, the price is 80 baht, but if you order a set menu with soup and drink included for only 99 baht, this option will attract many customers to order the set menu instead. Also, if you are a business owner or work in the sales department. Try applying these techniques. And you will definitely not be disappointed with the results.
Thankyou information from
Website: The Growth Master https://thegrowthmaster.com/blog/upselling-techniques-for-ecommerce
Website: Sales100million https://www.sales100million.com/single-post/Buying-Mood-Upselling-Technique/